John Oliver on Native Advertising

Last Week Tonight with John Oliver: Native Advertising

The line between editorial content and advertising in news media is blurrier and blurrier. That’s not bullshit. It’s repurposed bovine waste.

This is why Last Week Tonight can succeed in serving the public in ways The Daily Show has never been able to. Although the shows share a similar format, they utilize completely different business models. One model allows sponsored content to masquerade as news (particularly prevalent on “slow news days”), whereas the other model is primarily supported through users’ paid subscriptions which allows for reporting and editorial segments to maintain a higher degree of integrity.

Some have called Last Week Tonight nothing more than a weak copy of The Daily Show dressed up in a British accent. Nope. Jon Stewart’s great and all, but just because he can make Taco Bell’s new menu items funny doesn’t mean his show hasn’t lost its soul.

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